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Sport And Investing Success – What We Can Learn From The All Blacks

All Blacks

Sporting analogies are often used to explain the complex world of investing. There have been recent articles highlighting how the Springboks might have fared were they listed on the stock market. With the World Cup over, I do think that there are a few key characteristics of the winning All Blacks that are also required to achieve success in the investment management industry.

Consistency in approach

A key strength of the All Blacks has been the consistency in the style of rugby that they play. While it may be easy on the eye, the fact that they have adopted the same approach over a lengthy period of time is what is important and hasbeenakeyingredientoftheirsuccess. Investmentmanagementisnodifferent. Whilethereisscopefordifferent approaches or philosophies, the important thing is to be consistent and not make changes at inopportune times.

Process versus results

It is a natural tendency to be too focused on short term results and many view this as a key weakness of the Springbok team. Good sports and investment teams, like the All Blacks, are focused on the process, confident in the fact that following a sound process will lead to the desired results. Games will be lost and investment mistakes will be made, but the key is to learn from these and try to improve the process going forward.


The All Blacks players and coaching staff displayed a calmness of true champions during the latter stages of the tournament, making sound decisions under intense pressure. Strong temperament is one of the key ingredients for long term investment success as well. The ability to think clearly and independently, remain calm and be decisive in times of market turbulence is a key differentiator in the investment industry.

The bench

The All Blacks substitute bench was also a major factor in their success. We think of the Special Value Situations portion of our portfolio as our bench. While the contribution (position size) may not be as significant as the starting fifteen (Core Blue Chip Holdings), during the full course of the game they can make a large contribution to the end result. Like Steve Hansen, it is our job to utilise them wisely in accordance with our long term objective.

Value versus growth

Were the All Blacks and the Springboks listed at the moment, it is likely that the All Blacks would be a popular, high flying growth stock trading on a PE of 50. They would be very difficult not to own. The Springboks, on the other hand, would be trading on a single digit multiple and feature in the portfolios of value managers only. We would be attracted to the Springboks as an out of favour Blue Chip operating below potential, but we might have some concerns around the strategic direction of management.


Despite their dominance in the tournament the All Blacks remained grounded and humble at all times. The lack of arrogance after such a lengthy period of outperformance can only be admired. Humility is another key attribute of most good investors. If one does not have it, the market is likely to teach one sooner or later.


Despite all the similarities between sport and investing, there is one key difference. In sport one knows when the World Cup is going to take place and can prepare accordingly. In investing the real test comes in times of market panic, but investors are not forewarned and the big games usually arrive unexpectedly. We remain focused, looking at different combinations, whilst patiently selecting a squad of businesses that we think will enable us to win most games in the years that lie ahead.

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